Mascot Logo Design: What are they and when should a brand use one?

Mascot Logo Design Hero image

99designs defines a mascot logo as one “that involve[s] an illustrated character. Often colorful, sometimes cartoonish, and most always fun” . Mascot logos have been a symbol of logo design for many years from such famous brands as: Monopoly, KFC, Kelloggs and many more. Mascot logos are not always limited to whimsical designs and charming nature but each expression can invoke various emotions that will certainly connect with your audience.

Mascot Logo Designs help to connect emotionally with the audience.

Numerous studies have shown that humans are naturally emotional beings, and they tend to form connections with things they can relate to. So, when you incorporate mascots into your logo design, you’re essentially giving your brand a human touch. This, in turn, makes it easier for people to develop an emotional bond with the mascot, which ultimately leads to the creation of a robust brand identity. Once individuals become attached to your logo design, they’re more likely to remember it for a significant period and trust your brand, no matter what products or services you’re offering.

Mascots Logos help to establish a distinct personality

Mascot character designs; like humans, have personality in spades. It’s because of these human-like characteristics that mascot logo designs are a formidable asset in showcasing your brand’s personality with ease. Each design can be different from whimsical, playful and approachable all the way to edgy, smouldering and cool. 

Mascot logos are versatile and adaptable.

Unlike a wordmark or lettermark logo, Mascot logos are not limited to one particular form. It’s a character that possesses human-like characteristics so we can shape it to our own desires; bending and contorting, showcasing various expressions and telling stories with each design of a single character.

Mascot logos do not have to be complicated

In the world of branding and design, the adage ‘less is more’ holds true for mascot logos. Contrary to the notion that complexity equates to impact, simple mascot logos possess a unique charm. A minimalistic approach to mascot design not only enhances memorability but also ensures versatility, scalability, and timelessness. These logos effortlessly convey a brand’s identity, leaving a lasting impression on audiences. Simplicity, it appears, is the secret ingredient that makes mascot logos both enduring and iconic.


To conclude, Mascot logos are timeless, versatile, emotionally profound and always make for a great logo design. If you’re in the market for a new logo design, make sure to contact us today. We’d love to be part of your next big adventure!

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